Dearfoams Supply Co. is a new brand that carries a hybrid slipper/shoe concept aimed at Millennial consumers.
I was given free range on branding. I designed a hand-lettered logo and style guide and lead my team to design packaging and digital content.
Fab Feet by Foot Petals is an exclusive brand sold by Target, and Foot Petal’s biggest account. The presentation at retail of our product was getting messy and unappealing as Target added other brands to what have previously been an exclusively Fab Feet end cap.
In order to secure an exclusive end cap and increase same-store sales, my team re-designed the Fab Feet packaging and end cap signage. Since setting, same store sales are up 47%.
The SunSetter brand was in serious need of an overhaul. The old branding was a hodge podge of 90s infomercial design. The challenge with this refresh was to keep the logo close enough to still have brand recognition while moving the overall feeling of the brand forward.
The refreshed style is light and elevated. It evokes a feeling of relaxation and summer, and helps the audience imagine life under a SunSetter.
My team developed a refreshed brand identity for Graber that was an evolution for the brand, not an overhaul.
The refreshed branding feels elevated and contemporary - with engaging photography and more confident copy.
Dearfoams developed an affordable yet luxurious line of genuine Australian sheepskin slippers.
To launch this brand, I concepted a look/feel, named the brand, designed the logo, and directed development of packaging, product photography, and branded product elements like flag tags.
As part of the Graber brand refresh, my team developed a standard for print ads that could grow brand awareness. These ads were all developed for Architectural Digest.
The image choice of peeking into an open door is meant to draw the reader in, kind of like when you walk past an open door at someone else’s house. You can’t help but to take a look.
The headlines are short and attention-grabbing while still speaking to the product. The biggest challenge with advertising like this is that Graber has low brand recognition. So we were careful to include product-specific language that would explain to the reader what Graber is all about.
Vitale was developed as an internet native brand, targeted at Millenial first-time home buyers.
I developed the brand strategy and creative direction, as well as selecting influencer partners and working with them individually to create photography for the brand.
In order to capture a new consumer and grow Baggallini as a brand, I spearheaded a brand refresh project. We started with hangtags and packaging, then moved onto web and email design and influencer strategy and guidelines.
My team designed a homepage mockup and five email templates along with a new blog template and a travel landing page to sell a new line of product.
To help the consumer feel confident in her purchase online, I developed a solutions quiz in collaboration with product development and our dev team.
Following the success of the quiz, my team designed and developed a vending machine that utilized the same framework to be used in high traffic locations, such as airports. This vending machine was unveiled at the ARN trade show.
DF by Dearfoams is Dearfoams’ exclusive brand for Walmart. In 2017, the Walmart buyers came to us wanting an updated logo and packaging; something that would be more gender-neutral to support their growing men’s business.
We the logo for marketing and packaging and worked with product design on developing iterations for different product; woven flag tags, embossed PU badges, and faux nubuck flag tags.
