Erica Bail

I worked with influencer Elana Loo on a series of photos in Hawaii for Baggallini’s Spring 2020 collection. I provided creative direction on shot location, shot style, styling, and propping, and art directed the shoot remotely.

CREATIVE CONCEPT AND ART DIRECTION GRABER COLOR STORY PIN BOARD PHOTOS. THESE WERE USED IN SERIES OF COLOR STORY BOOKS SENT TO GRABER DEALERS AS SALES TOOLS.

PHOTOGRAPHY BY: COLLEEN CHRZANOWSKI

I art directed the development of computer generated images for the SunSetter brand of awnings. These were used primarily on the website and in a direct mail campaign. The architectural style of the house, landscaping, and accessories were all concepted by me, with CGI artwork by Kreber.

Brand: SunSetter
Agency Partner: Kreber

Creative concept and art direction for Matilda Jane Clothing’s May 2016 Collection marketing photography.

Photography by: Megan Dendinger

I handled art direction, styling, and casting for this studio photo shoot.

CREATIVE DIRECTION FOR DEARFOAMS’ FALL 2018 CAMPAIGN.

PHOTOGRAPHY: SHERINE HOOD
PRODUCTION: THE LOVELY WORKS
STYLING: ERIKA PIEKARSKI

I handled art direction, styling, and casting for this studio photo shoot.

CREATIVE DIRECTION FOR BAGGALLINI'S SPRING 2018 BRAND REFRESH. PHOTOGRAPHY WAS USED FOR DIGITAL MARKETING AND IN-STORE SIGNAGE. 

PHOTOGRAPHY: MEGAN DENDINGER
PRODUCTION: THE LOVELY WORKS

CREATIVE CONCEPT AND ART DIRECTION FOR MATILDA JANE CLOTHING’S FEBRUARY 2017 COLLECTION.

PHOTOGRAPHY BY: MEGAN DENDINGER

CREATIVE CONCEPT AND ART DIRECTION FOR MATILDA JANE CLOTHING’S FEBRUARY 2017 COLLECTION.

PHOTOGRAPHY BY: BRANDON TABIOLO

Creative conception, art direction, and set design for Matilda Jane Clothing with Joanna Gaines photo shoot. Styling and photo editing of off-figure product images. Photos are used in both print and digital marketing. 

Photography By: Jess Barfield

CREATIVE DIRECTION FOR BAGGALLINI’S FALL 2017 DIGITAL MARKETING AND STORE SIGNAGE.

PHOTOGRAPHY BY: JOHN URBANO

CREATIVE DIRECTION FOR DEARFOAMS' SPRING 2018 DIGITAL MARKETING PHOTOGRAPHY.

PHOTOGRAPHY BY: RYAN PHILLIPS
STYLING BY: MOLLY HARING

CREATIVE DIRECTION FOR DEARFOAMS' SPRING 2018 DIGITAL MARKETING PHOTOGRAPHY.

PHOTOGRAPHY BY: RYAN PHILLIPS
STYLING BY: MOLLY HARING

Creative conception and art direction for Matilda Jane Clothing’s April 2016 Collection marketing photography. Photos were used in both print and digital marketing. 

Photography by: Megan Dendinger

CREATIVE DIRECTION FOR BAGGALLINI'S SPRING 2018 BRAND REFRESH. PHOTOGRAPHY WAS USED FOR DIGITAL MARKETING AND IN-STORE SIGNAGE. 

PHOTOGRAPHY: MEGAN DENDINGER
PRODUCTION: THE LOVELY WORKS

CREATIVE DIRECTION FOR BAGGALLINI’S FALL 2017 DIGITAL MARKETING AND STORE SIGNAGE.

PHOTOGRAPHY BY: JOHN URBANO